04

ABSURDE

Client

Client

Personal Project

Personal Project

Type

Type

Art Direction

Art Direction

,

,

Editing

Editing

Year

Year

2024

2024

About

About

"I have nothing to wear!" a familiar thought in front of an overflowing closet. Most of our clothes sit unused, worn only once or twice, or not at all. This project flips the narrative of fashion magazines. Each page presents a wardrobe, highlighting for every item how many hours it has been worn and how many times it has been used. The result is clear: overconsumption is rampant, actual use is minimal. Through this visual manifesto, the work aims to raise awareness about textile overconsumption and provoke reflection on our purchasing habits.

"I have nothing to wear!" — a familiar thought in front of an overflowing closet. Most of our clothes sit unused, worn only once or twice, or not at all. This project flips the narrative of fashion magazines. Each page presents a wardrobe, highlighting for every item how many hours it has been worn and how many times it has been used. The result is clear: overconsumption is rampant, actual use is minimal. Through this visual manifesto, the work aims to raise awareness about textile overconsumption and provoke reflection on our purchasing habits.

Credits

Caroline Soufflet

Co-Artistic Director

Mickaël Llorca

Model

Quote

Credits

Caroline Soufflet

Co-Artistic Director

Mickaël Llorca

Model

Quote