Mario Kart Deluxe 8

To launch the Mario Kart 8 Deluxe Happy Meal toys, we created a dynamic film turning an ordinary family outing into a playful, real-life race. I led the art direction, blending the game’s vibrant universe with everyday family chaos — from casting to styling and set design. Aired internationally in 2024, the campaign boosted in-store visits and became one of the most successful Happy Meal promotions of the year.