01
The Iconic Playlist
Client
Client
Mercedes-Benz
Mercedes-Benz
Type
Type
Case study
Case study
,
,
Conception
Conception
Year
Year
2024
2024
About
About
With 16,415 songs, Mercedes-Benz is the most mentioned car brand in music history. On November 7th, Radio Nova dedicated a full day to airing songs referencing the brand. Universal Music France released a limited-edition double vinyl (2,000 copies) with four artist-designed sleeves representing different musical styles. An exclusive showcase featuring various artists took place on November 28. The campaign extended to OOH posters, social media (Mercedes-Benz & Radio Nova), and dealerships, where customers could experience "The Iconic Playlist" behind the wheel of a Mercedes-Benz.
With 16,415 songs, Mercedes-Benz is the most mentioned car brand in music history. On November 7th, Radio Nova dedicated a full day to airing songs referencing the brand. Universal Music France released a limited-edition double vinyl (2,000 copies) with four artist-designed sleeves representing different musical styles. An exclusive showcase featuring various artists took place on November 28. The campaign extended to OOH posters, social media (Mercedes-Benz & Radio Nova), and dealerships, where customers could experience "The Iconic Playlist" behind the wheel of a Mercedes-Benz.
Credits
Ronan Coursin
Artistic Director
Alessandro Cerutti
Copywriter
Julien Etheredge
Commercial Lead
Quote
• Results & Impact Reach: 44 million people. • Radio Mentions: 756 in 24 hours. • Media Value: €340,000 in earned media.
Credits
Ronan Coursin
Artistic Director
Alessandro Cerutti
Copywriter
Julien Etheredge
Commercial Lead
Quote
• Results & Impact Reach: 44 million people. • Radio Mentions: 756 in 24 hours. • Media Value: €340,000 in earned media.
